Great program for moderation!
We moderate for 3 different clients. Hootsuite helps us catch all incoming content on various platforms in a timely matter, versus …
Starting at $99 per month
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What is Hootsuite?
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…
Recent Reviews
How Hootsuite Differs From Its Competitors
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Popular Features
- Facebook (347)9.191%
- Content planning and scheduling (366)8.989%
- Twitter (332)8.989%
- Workflow management (308)8.282%
Reviewer Pros & Cons
Digital Marketing Specialist
Chandos Construction (Construction, 501-1000 employees)
Video Reviews
7 videos
User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
Pricing
Professional
$99
Cloud
per month
Team
$249
Cloud
per month
Business
$739
Cloud
per month
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
Product Demos
Hootsuite Dashboard Interactive Demo
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Features
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Product Details
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- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Hootsuite?
Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.
With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.
Key Benefits of leveraging Hootsuite:
Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.
Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.
Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.
Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.
Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.
Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.
Level up skills with certifications, training, and strategic coaching with Hootsuite experts.
Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.
New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.
Hootsuite Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Paid media management
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
- Supported: YouTube
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: TikTok
Hootsuite Screenshots
Hootsuite Videos
How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes
Hootsuite Integrations
Hootsuite Competitors
Hootsuite Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Blackberry |
| Supported Languages | English, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish |
Hootsuite Downloadables
- How a retail experience leader went digital
- How Georgia State University Built a Global Community of Brand Advocates
- How Meliã’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
- How Eurpac Increased Its Social Media Followers by 47%
- Winning Brand Trust with a Perfectly Timed Campaign
- How Hydro-Québec wins social with a sassy customer-first strategy
Frequently Asked Questions
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite starts at $99.
Sysomos, now part of Meltwater, Salesforce Marketing Cloud Social Studio (retiring), and Sprout Social are common alternatives for Hootsuite.
Reviewers rate Facebook highest, with a score of 9.1.
The most common users of Hootsuite are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(1145)Attribute Ratings
- 9.2Likelihood to Renew
- 9.5Availability
- 9.5Performance
- 8.2Usability
- 7.3Support Rating
- 9Online Training
- 6In-Person Training
- 8.1Implementation Rating
- 7.1Configurability
- 8.3Product Scalability
- 8.2Ease of integration
- 8.3Vendor pre-sale
- 8.5Vendor post-sale
- 5.8Listening & Monitoring
- 7.5Publishing & Engagement
- 10Social Data Collection
- 4Social Analytics & Insight
- 9Social Publishing
- 8.5Social Engagement
Reviews
(1-25 of 142)Companies can't remove reviews or game the system. Here's why
February 13, 2024
Hootsuite for private and company rental management
We use Hootsuite to advertise for our residential rental properties and promote our company as well. Hootsuite is great for targeting locals and the surround area that are looking for rental properties. This software is commonly used by the middle age demographic that we are aiming for as renters. The marketing department typically uses the software to advertise daily. It is great for promoting and advertising our business.
- Targets the desired audience that mostly use this website.
- Helps narrow down your needs and wants in a home.
- Provides many different cities, towns and areas of the country.
- Expensive reports for small businesses.
- Custom URL shorteners are pricey.
January 12, 2024
Time Saver!
As a busy financial security advisor, I couldn't have time to handle my social media. On the other hand, I needed to be active on social media. Hootsuite helped me to manage my platforms easily and saved a lot of my time. than you Hootsuite!
- Time saving
- Analyzing the activities I do in social media
- planning for performance for future time
- Connecting to email campaign.
December 29, 2023
Ok, but there are better options
I currently use Hootsuite for two of my clients. I specifically use the scheduling and reporting tools. I have also used the premium version of the platform previously for other clients. In total, I've been using it for about 6 years or so. I've also used the app quite a bit.
- Versioning posts per platform
- Easy scheduling
- Reporting types
- I like the options for reporting but I find the interface really difficult to navigate.
- Reporting metrics vary too much per platform.
- Scheduling calendar is hard to navigate/preview posts
November 01, 2023
It’s a hoot of a time
Score 10 out of 10
Vetted Review
Verified User
Hootsuite helps me plan and execute our social media planning and marketing campaigns. It allows me to look at a months worth at a time and see where the gaps are in our production. While also helping create great witty one liners for the captions while suggesting best times to post.
- Scheduling
- Writing
- Bulk composing
- I wish I did not have to have a FB page to schedule in IG
October 26, 2023
Former Hootsuite free account suited our needs
I used Hootsuite for social media marketing management on behalf of one of our clients. The software allowed us to plan and schedule social media posts as part of a larger marketing engagement supporting this client. The software worked great for us until they restructured payment plans, at which point, the software exceeded the budget allocated by our client.
- Social media planning and publishing
- customer engagmeent
- activity monitoring
- Some parts of the UI could use improvement. It was somewhat confusing.
August 30, 2023
Hootsuite Makes My Social Media Life Easier!
For Hootsuite, we use it in the marketing department to help share posts on our social media channels. Right now, that consists of just myself but [I'm] hoping that will be expanded over time. This helps [me] schedule and put together monthly content calendars for our social media channels and see them all in one structured place.
- The layout is great and how you can see the monthly calendar is appealing to the eye.
- Hootsuite is very easy with incorporating and linking to your existing social media channels, [whereas] other programs have not been as smooth.
- The whole process of adding images, creating posts, and scheduling them is very easy in Hootsuite.
- Tagging pages in posts doesn't always work or the pages do not pop up
- Not having the ability to reshare or retweet posts
- Analytics side of things
August 28, 2023
Using Hootsuite Enterprise
Score 10 out of 10
Vetted Review
Verified User
We are using Hootsuite Enterprise to better coordinate our social media channels/messages. It has helped to streamline our external recruiting processes and has allowed multiple departments to begin working together to produce content and schedule posts.
- Hootsuite Enterprise allows us to access more social media channels than the other products we've looked at. They've also been open about upcoming additions, which has allowed us to plan which channels we may use in the future.
- When we've had a problem with a post or using Hootsuite Enterprise in general, the support team has responded quickly. While it is never convenient to have something stop working, it is nice to count on their quick response.
- The Team Hierarchy structure is straightforward and has been simple to use as we've had to adjust access for individuals who have moved to various teams.
- There is no simple way to preview how a post will appear on the various social media platforms. It makes it tough to know what to expect without some trial and error.
- I wish there was more transparency about how each feature works. For example, Hootsuite allows you to post multiple pictures on Facebook in one post. However, when they go live it actually posts each picture separately. Knowing how it works ahead of time allows us to tailor our approach.
August 28, 2023
Easy Peasy Lemon Squeasy = Hootsuite
I work in a local non-profit, therefore our company consists of only 2 employees. Both I and the other employee wear several "hats" within the organization. Hootsuite allows me to quickly switch over to my marketing "hat" to schedule posts on our social media. The simplicity of Hootsuite lets me be stress-free about reaching our online audience. I can spend minimal time scheduling out a week's worth of posts and get back to the worthy cause of my organization.
- aesthetic look is not overwhelming
- Easily reschedule posts & edit
- Customer Service is AMAZING
- Would be nice if there was a free upgraded version for non-profits
- Honestly it can't get any easier haha
We use it for social media management. 1. Hootsuite provides that much needed single point where we can deploy social media posts across various social media platforms - be it linkedin, facebook or Google my business (GMB). Hootsuite is especially well integrated with social media platforms so that any content deployed via its interface effectively complies with their individual policies. Thus, it is a must for productivity to begin with 2. Social media planning, too, thus becomes quite efficient once its a single platform 3. Tracking performance of social media campaigns is yet another added benefit where a single software can indicate ROAS (return on ad spend) across multiple social platforms (works better in paid version; the free version has limited use on this front)
- productive, centralized social media management
- Centralized social media campaign planning
- Centralized and productive social media performance tracking
- Efficient compliance to individual social media platform policies
- Social media tracking could still be deeper (entire funnel journey - down to specific, customizable conversion goals)
- ROI tracking of high detail should be available in free trial so that one can map customer journey before investing further
August 25, 2023
Best free social media management tool out there
I use Hootsuite to draft and schedule social media content across multiple social media channels including Facebook, Instagram, and Pinterest. The calendar function helps keep me organized and gives a 360 degree view of all social media activity across each main platform I am using. The free version only allows 5 posts to be scheduled at a single time so I use the drafts folder to create content and schedule out at a later time.
- Social media scheduling
- Social media platform connections
- Social media organization
- Photo crop tool doesn’t always work correctly
- More folder organization would be nice
- Hashtag recommendations would be nice
August 24, 2023
Using Hootsuite as a non profit
I use Hootsuite to schedule the Twitter posts for the organization. It allows me to get social media out of the way so I can focus on other more pressing jobs. I like the fact it allows you to shorten links as well as add alt text meaning.It saves me time and allows me to put more time into other tasks.
- Nice format.
- Easy to use.
- Compatible with multiple social media platforms.
- Loads of free gifs and images available to use.
- Adding more on the free version.
- Free pro accounts for charities.
- Bigger box for alt text as text gets lost.
August 23, 2023
Hootsuite is a time saver and makes my job easier!
I use Hootsuite to schedule and post all of my social media posts over several platforms. This helps me by allowing me to schedule in advance and not have to worry about posting daily. It also allows me to post over several platforms all in one place. It is a time saver since I can use the same text in one place. I schedule things weeks in advance and know I don't have to worry about it. It allows me unlimited scheduled posts since I am on the paid plan but it is worth the money. I used the free plan for a while but it didn't do enough for me. I am happy with it and I feel it is the best around. I have looked at others but I didn't feel like I needed them. Hootsuite also allows you to track your analytics and see what is working. They make suggestions on when to post too. There are more features that I don't use and I wish I had the time to learn to use them but my other job duties just don't allow the time. I highly recommend it!
- Schduleing
- Analytics
- Cross platform
- Make the calendar a little smaller so you can see more on the screen
I use Hootsuite to manage and schedule my social media posts, mostly for Twitter, but also a bit for Linkedin. It makes it easier for me to view my posts and interactions across multiple social media networks. Seeing multiple streams on a single screen enables a more proactive and dynamic engagement with my social media contacts.
- Multiple streams on a single screen
- Scheduling posts (albeit only 5 after a recent change)
- Connecting more than one social media service within a single platform
- The arbitrary limit of 5 scheduled posts is very frustrating. This limit used to be higher and it seems they lowered it just to get more money
- Limit on number of accounts that can be hooked up on the free platform
- Sometimes the stream moves very quickly and there is no way that I have found to halt it so that I can read something before it scrolls off... this is mostly for my Home Twitter stream that tracks posts by those I follow
August 23, 2023
So what is the free Hootsuite really like?
Everyone knows Linkedin has an algorithm and Hootsuite is a great tool that allows you to make the most of the Linkedin algorithm. If you are regularly posting on Linkedin, the ability to schedule, duplicate and move posts around on the publish allows you to always be active in your networks. The ease with which you can reschedule posts and repost old posts makes creating content almost thoughtless. It is almost plug and play in terms of its ease of use and I would fully recommend to anyone looking to take a more structured approach to their social media
- Suggest timings for posts
- Ability to duplicate old posts
- Ability to move pre written posts if something comes up
- Ability to schedule more than 5 posts on the free version
- Allows you to tag people in the posts
- Suggest hashtags
August 23, 2023
Give a Hoot... your organization will be glad you did!
We use Hootsuite in our Digital Communications Analytics class every semester to assist students in their preparation for the working world. Students often asked for more insights and education in the tools used by today's brands and agencies to measure success. By providing Hootsuite in the classroom, we give our students a better chance at success right now and in the future.
- Easy to get started
- Training videos that are not hard to understand
- Industry-leading platform
- Sometimes the dashboard can "lag" behind
- Does not always show posts in specific sections, like mentions
- Layout can be an issue at times
August 22, 2023
Essential Time Saver, Great Efficiency for Marketing Team
I utilize Hootsuite to post social media graphics across ten channels. Some channels are public facing, and some are internal Facebook groups. This software helps to save me time, as some weeks we have over 100 posts scheduled across the channels. We have three different audiences - client, potential business partner, and current business associates, so I enjoy the feature that I can change the copy based on the channel I am posting to right in the same scheduling window.
- Scheduling social posts
- Ability to edit copy for different channels
- Easy of use for new users
- Duplicating posts to reuse week to week
- Sometimes scheduled posts fail to send
- Copy customization across accounts, not just channels type
I started using Hootsuite to help streamline posting on social media to support our new event. It was taking to long to post on each type of social media account. As a small business owner I needed something that would reduce time needed for social media posting which is not something I enjoy.
- Editing scheduled posts is very helpful
- Schedule view is great to see how posts are set
- The mentions in the streams make it easier to comment when you are tagged.
- The free version keeps losing features which is disappointing. Went to another program because of this. Now I see they are totally closing. Monthly cost was too much
May 08, 2023
Hootsuite - might be great for you.
We mainly used Hootsuite to post on multiple channels at once as well as schedule posts for the future. The other aspect of the posting that was very beneficial was the ability to customize posts for each channel in a simple way.
This helped us schedule out and plan ahead for posts and on multiple channels to stay engaged early and often
This helped us schedule out and plan ahead for posts and on multiple channels to stay engaged early and often
- Scheduling
- multichannel
- recommending hashtags
- AI
May 03, 2023
Hootsuite is a great option for larger agencies.
We use Hootsuite to schedule our client's social media posts across several different platforms. It saves us a ton of time having all of the client accounts already signed in so we aren't logging in and out of different platforms all the time. It also allows me to easily handle reporting for my clients.
- Schedules client social media across multiple platforms.
- Provides detailed analytics.
- It has a nice area for storing media.
- Allows client reviews before publishing.
- You have to use the ow.ly shortener for links.
- It disconnects your platforms sometimes, and you have to reconnect.
March 31, 2023
Hootsuite review- an interesting viewpoint
We use Hootsuite for social listening, social media management, and social media analytics. Using Hootsuite, we are able to post content to all social media channels of choice and monitor the engagement of the content, reach, and other performance metrics without having to log into each social media platform separately. I also get useful insights on share of voice and what's buzzing on social media and competitive benchmarking for better content planning
- In-depth social media analytics across all platforms to give complete perspective
- Competitive intel and market updates through social listening
- Hootsuite academy is a great resource to learn more about latest trends and techniques in social media management
- Set up process can be seamless, it is difficult to configure in self serve mode
- Pricing is very high and can be made more affordable for smaller companies
- Unable to tag people on images on social media and has to be done manually
January 03, 2023
Simple & easy to use
Hootsuite helps us schedule social media content, monitor engagement and track performance for our clients seamlessly and efficiently.
- Easy to use platform
- Clean interface
- Social post scheduling
- Social media engagement
- Social media analytics
- I'm not sure if this would change with upgrading, but the free version doesn't allow for a 24/7 rep or live chat. Typically I have to wait a day or two for support.
December 31, 2022
Try it out! It's a real Hoot!
Hootsuite is a great cost effective tool for small businesses to get started and scale up from there. The free version includes plenty of great tools to get you started as you build your business. You can start out with big business tolls at small business prices. I use it to manage my social media accounts to save time and plan ahead so I can focus on the things I need to and not worry about marketing.
- Tools to help you get started
- Easy to navigate Admin Panel
- Robust free version
- Comprehensive help center
- They could have a version in between the free and professional in the $29 range
- Contend Library not available until the Business Plan which is a substantial cost.
- Message Approvals not included until upgrade to the Business Plan as well.
December 30, 2022
All in one social media tool.
Assigning social media posts to various team members and approving workflows has been made easier and hassle free with hootsuite.
- Scheduling social media posts across multiple social media platforms at one go.
- Track real time actionable insights from social media to make critical business decisions
- Manage paid and organic social media at one place
- Providing complete free plan
- Offering trial period of paid features in a free plan
- Easy transfer of content from other apps in to hootsuite like canva for hassle free post scheduling
October 13, 2022
It is surely (hoot)suit-able for you!
I schedule the content on our main channels, ask for approvals, share it with the subsidiaries, and monitor the content plan implementation of our company group. Also, manage the community (messages and comments), extract reports for the ads, and use the social media listening tool to be informed and updated.
- Scheduling content.
- Reporting ads.
- Social media listening.
- Technical issues.
- More info about annual roadmap.
- Better support and problem solving.
- More custom options.
September 07, 2022
Good but room for development
I use it to help automatise the process of posting on linked in and to make sure that I am able to get the post up and live at the peak times to ensure that it can gain as much traction as possible. I also appreciate being able to sort out all of my posts for the week in one day and don't have to keep reminding myself to do it.
- Scheduling Posts
- Showing what the post will look like before posting
- Simple to use
- Be able to attach PDFs to posts
- Suggest good trending hashtags
- Have better free options